With artificial intelligence now pretty much integral to business—and even our personal lives—it shouldn't surprise you to know that when you're starting a brand-new company, AI can help you design your business logo. Even if you have little to no design knowledge, AI can help you create the a startup logo of your dreams!
If you’re set on using these AI-powered logo makers, here are a few tips to help you make the most out of them:
1. Think about what you want
Before you go ahead and start pumping out different logos and choosing which one looks best, understand what you want from a logo first.
Remember, your logo is the face of your company. As such, when you create a logo, you need to understand how you want to brand your business. Think about what you're selling and who you're targeting. Are you focusing on children and selling toys? Are you focusing on the older generation and selling luxurious items? Considering your purpose in the market can give you an idea of what your brand will look like.
Also, don't forget to research your competitors as well. Look at their logos and how they brand themselves. That way, you'll be able to create a unique brand and logo that will help people identify you amongst the crowd.
2. Educate yourself about typography
Typography is pretty much all about fonts. As you know, not only will the shapes and colors of your logo help give people an idea of what kind of business you are, but even the type of font you end up using will convey that.
Because of this, the font you use must adhere to your image. For example, if you want to look like a mature and traditional business, Serif fonts are your best bet. If you're going to show that you're contemporary and fun-loving, cleaner fonts like Sans-serif will help you gain that reputation. If you want to pose as a creative business, handwritten fonts might do the trick. Elegant fonts will seem feminine and formal, while blocky fonts will make you look more rugged and masculine.
In summary, different fonts will tell different things about your business.
3. Understand the types of logos
Apart from the different fonts you can choose from, there are just so many types of logos you can opt for as well.
Text logos consists of only words, some logo include an icon, while others are a mix of both. If you want to stay classic, a logo that is entirely text, such as Lego's logo, will help you achieve that timeless look. On the other hand, more contemporary logos will be icon-based logos. They're simply symbols and nothing else, such as Apple Inc.'s logo. Finally, there are the ones that mix both text and icons, such as Burger King's logo.
Which one will work best for you? Well, if you're just starting out, we highly recommend combination logos. You pretty much get the best of both worlds, utilizing an icon to help define who you are and pairing it with text to solidify your business identity.
If you’re interested in using an AI-powered logo maker to build your brand's logo, don’t forget the tips we've listed above. Sure, you can press a bunch of random things and hit "make" to create a logo, but the results will never be as good compared to if you were to put in the time and effort to understand what you want and what you believe will best define your business.
Are you looking for an AI logo maker? Hop on to our website and get started with us today!