Auto-Generate the Logo Variations Your Brand Needs
Upload your logo. AI creates transparent, one-color, and reversed versions, a standalone symbol and favicon, and a brand mascot.
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What are logo variations?
Logo variations are the alternate versions of your logo that a brand identity needs. One logo rarely works everywhere: it has to fit a tiny browser tab, a dark website header, a one-color embroidery job, and a round social profile photo. A set of variations keeps your brand recognizable in every one of those places.
The logo variations LogoAI creates for you
Here is the full set generated from one logo, for the demo brand Krave N' Eats. See the complete brand kit.
- Primary logoYour main logo for websites, documents, and signage.
- Transparent logoBackground removed, so it sits on any color, photo, or video.
- Single-color logoOne brand color for stamps, embroidery, and one-color print.
- White on colorA reversed, white mark on your brand color for dark or bold backgrounds.
- Symbol / faviconAn icon-only submark for favicons, app icons, and small spaces.
- Transparent symbolThe symbol without a background, for watermarks and overlays.
- Alternative logoYour logo on an inverted background, for dark mode and contrast.
- Brand mascotA friendly brand character for social media, merch, and campaigns.
Which logo variation to use where
| Where | Logo variation |
|---|---|
| Website header | Primary or transparent logo |
| Browser tab and app icon | Symbol / favicon |
| Social media profile photo | Symbol or alternative logo |
| Dark backgrounds and dark mode | White on color or alternative logo |
| Photos, videos, and watermarks | Transparent logo or transparent symbol |
| Embroidery, stamps, and one-color print | Single-color logo |
| Merch, stickers, and campaigns | Brand mascot or symbol |
Other variations some brands need
Horizontal logo
A wide layout with the symbol beside the name, for website headers, invoices, and email signatures.
Stacked logo
The symbol above the name, for square spaces, packaging, and signage.
Wordmark
The brand name on its own, for places where the symbol is already shown nearby.
Whether you need these depends on your logo. If yours already reads well wide and small, the set above covers you. If not, create a new layout with AI logo redesign.
Generate logo variations in 3 steps
1. Upload your logo
Add a PNG, JPG, or WEBP of your logo. AI reads its colors, shapes, and style.
2. Auto-generate your variations
LogoAI creates transparent, one-color, and reversed versions, a symbol, an alternative logo, and a mascot.
3. Download and build your kit
Download the files you need, then add mockups, social posts, and a website to complete your brand kit.
From logo variations to a full brand identity
Your logo variations are saved in a brand kit. From there, add brand colors, realistic logo mockups, social media posts, a logo reveal video, and a website concept, all matched to the same identity.
Logo variations FAQ
What are logo variations?
Logo variations are alternate versions of your main logo, adapted for different sizes, backgrounds, and uses. Together they keep your brand consistent everywhere, from a tiny favicon to a dark website header.
Which logo variations does LogoAI generate?
From one upload, LogoAI creates a transparent logo, a single-color logo, a white-on-color logo, a standalone symbol you can use as a favicon, a transparent symbol, an alternative logo on an inverted background, and a brand mascot.
What is the difference between a primary and a secondary logo?
The primary logo is your full, main version. A secondary logo is a simpler or rearranged version for places the primary does not fit, such as a stacked layout or an icon-only mark.
What is a submark logo?
A submark is a compact, icon-only version of your logo, often used for favicons, social profile photos, and packaging. LogoAI’s symbol is your submark.
Will AI change my logo?
Your original stays as your primary logo. The transparent and one-color versions keep your exact design. The symbol, alternative logo, and mascot are new designs built from your logo’s shapes and colors, and you can regenerate any of them.
Is it free?
Yes, you can try it free. Sign in and your first set of logo variations is free, within LogoAI’s free trial limit. After that, generating or regenerating designs uses credits.
Do I need a horizontal, stacked, or wordmark version?
It depends on your logo. Many logos already work horizontally, and a wordmark only matters if your name and symbol are separate. If you need one, you can create it with the AI logo redesign tool.
Can I get my logo variations as SVG?
The variations download as PNG. Convert any of them to a scalable SVG vector with the image vectorizer.