logo fonts for brand

Choosing the Right Logo Fonts for Your Brand

Fonts are an indispensable part of any brand manual. In fact, they are one of the first things people see and set the tone for the entire brand.

At first glance, one might realize that all fonts are created equal. However, this could not be further from the truth. Fonts play an integral role in branding and must be chosen carefully to create a cohesive look and feel across all marketing materials.

So, how do you select the suitable typeface(s) for your company logo? Check out these tips we’ve outlined below

Consider Its Legibility

A new logo is one of the first concerns a potential customer notices about your business, so choosing a font that reflects your brand identity is essential. 

When selecting a font for your logo, legibility should be your top priority. The last thing you want is customers to struggle to read your brand name. 

In addition to legibility, you'll also want to consider color combinations, capitalization, alignment, space, and size.

Match Your Brand’s Identity

Different fonts can convey different personalities, mainly when you include them in your text logo design. For example, serif fonts are often seen as traditional and professional, while sans-serif fonts are seen as more modern and casual. Script fonts can be seen as elegant or playful, depending on the specific font.

Among the most famous examples of serif fonts are Times New Roman, Georgia, and Garamond. These fonts are often used in print media such as newspapers and books, as they are easily read at small sizes. 

San serif fonts, such as Arial and Helvetica, are also widely used, particularly on the web. These fonts have a clean, modern look that is well suited to digital media. 

Script fonts, such as Brush Script and Edwardian Script, are less commonly used but can add a touch of elegance to a logo design. When used sparingly, they can be compelling for creating a unique and upscale look.

When choosing a font for a project, it is vital to consider the personality you want to convey. A serif font may be appropriate for a formal document, while a script font may be more suitable for a fun invitation.

By understanding different fonts' personalities, you can ensure that your project conveys your intended message.

Know How It Matches with Other Fonts

One of the most important choices a designer can make when creating a new piece is deciding which fonts to use. With many choices available, narrowing down the field can be overwhelming. However, keeping a few simple principles in mind makes it possible to create a harmonious and effective font pairing.

One popular approach is to pair a sans serif font with a serif font. The contrast between the two can help to add interest and visual variation.

Another option is to use a minimal sans-serif font as the base layer, adding a more decorative font for headlines or other vital elements. For a luxurious look, try using thin, stylized serif fonts. Conversely, Opt for thick and rounded sans serif fonts for a more down-to-earth feel.

By carefully considering the overall tone and message of the piece, it is possible to create a initial logo design by pairing fonts that is both aesthetically pleasing and functionally effective.


Logo fonts should be easy to read and understand at a glance. They must also be versatile enough for different formats, such as digital or print media. 

Font selection is an integral part of creating a successful brand identity. Integrating these reminders and working with an experienced graphic design team like ours can create a logo design that accurately represents your business and drives sales. 

Ready to try it out? Head over to the logo maker and get started! You can choose from various logo templates or start entirely from scratch. Once you’ve designed your perfect logo, you can create matching brand identities and social media posts. Our experts from Logo AI are standing by to assist you in creating a stunning brand logo design and identity that will make your brand stand out from the competition.

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