Slogans and taglines – they're not just catchy phrases but powerful communicators. They capture your brand's spirit, mission, and uniqueness, packing a punch in just a few words. We're guiding you on an adventure to fuse your slogan or tagline with your logo using LogoAI. We'll reveal how this brilliant tool can assist you to create a logo resonates with your brand story. So buckle up, and let's dive right in!
Creating Logo with A Slogan Using LogoAI
Follow the steps below to see how you can seamlessly create a logo with a slogan using LogoAI.
- Click here to open a logo with a slogan. If it's missing a slogan, click 'Add Slogan' in the top-right corner, and then choosing an appropriate font.
- Next experiment with our three slogan styles and alignment methods to find your perfect combination.
- Finally, refine your design by adjusting the font spacing and text curvature.
Now that you have a good understanding of how to use the tool, let's delve deeper into the world of logo slogans. We'll explore common types of slogans and discover additional tips for designing creative logo slogans, providing you with the inspiration you need to craft impactful brand messages.
Types of Logo Slogans
01. Descriptive Slogans
Some brands use descriptive slogans because they clearly and quickly communicate what the brand offers or stands for. These slogans often encapsulate the brand's unique selling proposition, or its commitment to the customer.
- Subway: "eat fresh'"
- Chipotle: "Mexican Grill"
02. Commanding Slogans
Commanding slogans are direct and imperative, telling customers what to do or feel. They can be very effective as logo slogans because they deliver a clear, concise message and often inspire or provoke action, making them memorable.
- Nike: "Just Do It"
- Apple: "Think Different"
03 Emotive Slogans
Emotive slogans have the power to tap into the customer's feelings, values, and aspirations, making the brand more relatable and memorable.
- L'Oréal: "Because You're Worth It"
- De Beers: "A Diamond is Forever"
- McDonald's: "I'm Lovin' It"
Tips For Designing Creative Logo Slogans
01. Direct And Descriptive Slogan
The slogan "Child Clinic" for the brand "LifeOn" is a great example of a descriptive slogan. This slogan directly points to their core focus: providing clinic services specifically tailored for children. This instant clarity helps to attract their target audience - parents, caregivers, or anyone seeking pediatric care - who would want to be assured of the brand's specialized services.
💡 Design Tip: Optimize Letter Spacing for Visual Balance
Spreading out the letters a bit more, you get a really cool balanced look. It's all about playing with the space between the characters to get that visual harmony.
02. Combine Logo Names And Slogans Into One Sentence
"Master English" and "In 30 Days" - create a cohesive sentence when combined. It’s a clever way of crafting a slogan and logo name, as they work together to deliver a complete idea. In this case, the combined sentence "Master English in 30 Days" sends a clear, impactful message about what the brand promises - fast and effective English learning.
💡 Design Tip: Adjust Curvature for a More Visually Appealing Logo Design
In the case of the logo for "Master English," the technique of combining the logo name and slogan into one sentence takes on an extra layer of creativity. It's not just about forming a coherent message; it's also about utilizing design elements to highlight that message. Here, the name "Master English" and the slogan "In 30 Days" curve gracefully around a pen icon, creating a circular, unified design. The design visually ties together the promise of the brand, emphasizing the complete idea of mastering English in a short time.
03. Website Domain
Combining the logo name and the slogan ".com" serves a dual purpose. It's not just about branding, it's also about informing potential customers about where they can access the brand's services or products. This strategy is a clever way to market your brand and its online platform simultaneously. It's especially useful for businesses that primarily or solely operate online.
💡Design Tip: Incorporate .com Creatively for Domain Logo Design
Placing ".com" in a smaller text size after the main logo name is a way of establishing visual hierarchy. This guides the viewer's eyes to the most important element first, which in this case, is "Spring Bird." The smaller ".com" follows as secondary information, indicating that this brand is a web-based entity without distracting from the main name.
We've unpacked the powerful magic of slogans, dived into the types of slogans, and seen some awesome examples of how they can add a whole new layer of meaning to your logo. We also walked you through some fun and creative ways to pair your logo and slogan. At LogoAI, you can also add trademark symbol as slogan text. Remember, your slogan isn't just a catchy phrase, it's a storyteller, a communicator, and a brand ambassador. So, go ahead, experiment with it. Give your logo that extra punch!