A logo is an essential element of your branding. Without it, your audience would not be able to notice your brand easily. In fact, they may not even be interested in your business at all. Of course, you already knew that. If you’re reading this, then chances are that you already have a brand new logo. However, you might be wondering, “What should I do now?”
The first thing you need to understand is that you need to make your logo as visible as possible. Having just a brand logo for your profile page or website is not enough. You need to showcase your brand through various channels, and your logo is your representative. To maximize your utilization of your logo, consider doing the following:
Add Your Logo to Image Posts as a Watermark
Intellectual property is valuable in this digital age. If you want to protect your brand’s content and your overall brand image, you can place your logo onto image posts to avoid other people stealing your content.
Watermarking is important to ensure that your brand’s content is yours to your own. You’ll also avoid other people taking your content to something outside of your conviction responsibility.
Incorporate Your Logo Into Your Emails
By now, you should also understand that email marketing can pull a lot of attention onto your brand. For that reason, you want to use your logo as an email signature. Doing so will easily tell your recipients what they’re reading about and who sent the email. Not only will this increase brand awareness, but it will also entice your audience to check out your offers, eventually increasing your conversion rate.
Add Logo to Packaging
The packaging of your products is crucial to product differentiation. You want to focus on creating a brand around your products, which you can do by giving them an identity. Placing your logo on product packaging (and even on the product itself) will instantly attract customers to learn more about your brand.
Note, however, that you need to be mindful of the sizing of your logo. You don’t want it to be extremely small or customers won’t notice. On the other hand, you don’t want it to be extremely big or it will harm the appeal of your product.
Create Business Cards Using Your Logo
You want to market your business whilst giving your customers information on where to contact you. By creating business cards, you can hand them out to potential customers. You can improve your customer contact cards by adding your logo, which will attract more people into your store, whether it’s online or a brick-and-mortar store.
Creating Merch For Freebies
To further utilize your logo, you can create merch that you can use for giveaways and freebies. Doing this will improve customer loyalty. Additionally, it’s free word-of-mouth marketing if customers decide to wear your merchandise.
There are various ways you can use your logo to improve your brand. You can follow the ones above or come up with your own. More importantly, focusing on your brand logo will eventually let you have a wider reach, able to attract more audience and potential customers.
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