When starting a business, there is a lot that goes into finding success. You need a strong product, a good team, solid marketing, and enough capital to pay for your expenses. However, one of the most important things to think about when launching a business is creating a new logo.
Your logo is often the first thing potential customers see, and it is how many people will remember you. Unfortunately, getting a logo right isn’t always easy. In an effort to help you out, this blog post is going to go over some helpful and amazing tips to keep in mind when creating a logo.
Consider Both Professionals and Freelancers
While you can create a logo on your own, it can take a lot of time, research, and work to finally arrive at one you are happy with. Also, designing and building it yourself can be a struggle at times, too. As a result, consider working with a professional. They can create high quality designs that you are sure to love, and many have a long track record of success. This can ensure your logo turns out beautifully, and send the exact sort of message you want it to.
Another option is to crowdsource your logo design using one of freelance logo design websites. With multiple designers work on your project, you will get a wide range of logo ideas to choose from.
Focus on the Colors
When it comes to designing a logo, it is very important to focus on the colors. All businesses should be using color psychology when coming up with their logo. Different colors can make us feel and think a certain way, and businesses of all shapes and sizes use this to their advantage when designing logos and other promotional material. For example, blue is a dependable and trustworthy color, while yellow is optimistic and cheerful.
Look at Your Competition
If you aren’t sure which direction to go with your logo, consider looking at your competition. By viewing several logos, you will likely notice some trends and common occurrences that can help you guide you along your search for the right logo. You can also research what people think about each logo, to get more information about which direction you should consider going. Of course, never take anything directly from another company, but there is nothing wrong with using their creations to inspire yourself.
Gather Plenty of Feedback
During the logo creation phase, it is important to get consistent feedback. If only one person or team ever sees a logo before it is released, some very obvious things might be missed. The more eyes that see a logo, the better. In addition to asking your peers, you can also use surveys and other avenues to poll the public about what they think of your logo and what direction they would take.
Make Sure the Logo is Distinct
One of the main goals of your logo should be to ensure that logo symbol is distinct and memorable. If your logo looks just like another company's creation, your products might simply be lumped in with theirs in the eyes of a customer. Your logo should stand out, be interesting, and be able to connect with customers enough that it becomes memorable. You want someone to think of your product and company the second that they see your logo on a shelf or screen.
Ensure the Logo is Always Readable
In addition to being memorable, the logo should also be readable. Readability is key to make sure everyone knows and understands your logo and the business that it represents. It will not only be viewed on a computer screen, but also on business cards, documents, and various other surfaces. It needs to look good and be legible from all angles, so make sure to make note of the font you use and also how large it is.
By following these tips, you can ensure you end up with an amazing logo for your business.