Creating a new logo for your brand is not as simple as it looks. You have to choose color schemes, typography, and elements that fit perfectly into your brand. Every careful decision should come together to make a logo that best represents you.
Here are some vital elements to incorporate into your logo.
Maximize Your Color Wheel
When choosing the right color palette, it’s best to integrate color psychology. Refer to the color wheel as best as you can when selecting your palette.
There are many applications of color theory that you can use. You can create palettes based on your brand colors and synchrony. Warm colors such as reds, oranges, and yellows symbolize passion and energy. Cool colors such as blues, greens, and purples give a refreshing, professional impression.
Using color psychology will help you pull your audience in. Pick your color scheme wisely, and make sure you can justify your picks in relation to your brand identity.
Use Passive or Active Elements
Active and passive elements refer to the movement in your logo. As its names suggest, active elements signal motion and activity. Whereas passive elements remain in stasis, giving a feeling of restfulness.
Creating motion in logos is not as complicated nor uncommon as you may think. Many brands are using movements such as hand positioning, flapping wings, people running, and more. Other, more popular brands have a passive element to them. Most social media apps, for instance.
You might be a sports brand looking to sell activewear. In which case, active elements in logos might be for you. Or, you might be an up-and-coming social media brand, wanting audiences to simply stay in one place and scroll through your app. Then perhaps passive elements in logos are for you.
Make Sure It Looks Good in Black and White!
As a general rule, logos should be simplified to their core elements. If you think that your bright, colorful palette might get in the way of your design decisions, then make your logo black and white and see how it fares.
It’s also important to create a logo that looks good in black and white to be more flexible when it comes to your collateral. That way, you can change up the colors depending on your needs.
Typography Is Important
When creating your logo, you’re not just putting together symbols and colors. Sure, logos are often incorporated in collaterals without their name, but logo typography is still a vital aspect of your overall design.
For some brands, their logos are even the text itself. In this case, decisions about your typography are also important. Do you want to use traditional serif and sans-serif fonts? Or do you want to set yourself apart and have your own custom font?
Make Everything Balanced
Whether you are planning on creating a minimalist, element-focused logo, a typography-focused logo, or a combination of both, you have to create a perfect balance within it. Audiences respond to balanced graphics, color, and logo size.
When everything is perfectly aligned, it becomes more pleasing to the eye. It will also help with your scalability when you use your logo in TV ads, billboards, or even apps.
Every decision that goes into making your logo is an important one. When you find one that you feel best represents your identity, your audience will recognize this as well.
Create a logo that truly represents your brand. LogoAI is a minimal logo maker that will help you generate mockups for your design collaterals, social media posts, and more! Check out our tools today.