The long-awaited decade is here already. Designers are set to bring up and bring back new forms of exciting logo trends. The new decade starts with fresh logo trends, some revamped. It's a mix of oldies and newbies. According to The 2020 logo design trends cut across different eras with some retro 80s vibes, black-and-white 30s designs, down to contemporary digital design style. Some of the logo design trends for 2020 are the product of designers who simply like to do the old things in a new way. But some are totally new out-of-the-box logo ideas.
As the new decade dawns on us, it becomes important that small business owners begin to improve on their brand visualization. One of the best ways to achieve this is by hopping on the train to new-logo-trends land. Your logo is an important part of your business. It is your business face. The first thing that comes to mind — oftentimes.
It's time to give your brand a fresh look and we have just what you need to get started. Here are the 10 logo design trends for 2020. We hope you find what you're looking for!
1. 3D GRADIENT DESIGNS
This year, we're going to be seeing a lot of gradient trends synergizing with modern 3D effects. Gradient gives life to logo colors. A brilliant group of colors gets a whole new feel when properly blended. Designers are now taking this one step further by creating logos with this amazing gradient depth coupled with 3D effects.
Although 3D gradient logos might not have that amazing look on print material, it is however still the best option for screens. If you have a fully digital business, you have no worries. We live in a smartphone age. There would be more and more creative use of 3D effects, depths and shadows with gradient fill this year. Watch out for this trend!
2. THROWBACK TRENDS I — GOING BACK TO THE 80s
As we explore new trends, we tend to miss the oldies. Nostalgia is what they call it. Anyways, the 80s are back!
Demand for the retro 80s artistic style is increasing as designers as well as brand owners are beginning to play on consumer's desire for the oldies. Logos with the chrome, neon and 8-bit pixels are attracting the spotlight once again. Some confetti design patterns are also coming back into vogue.
3. THROWBACK TRENDS II — 1930s CARTOON ILLUSTRATION
Another oldies design trend making the waves in 2020 is the 1930 vintage cartoon illustration. People are looking to take a break from the digitized concepts of modern design. Nothing sounds safer than a good old familiar and cheeky cartoon illustration logo design.
The demand for tailored illustration logos is expected to increase amongst designers and brands. Expect to see more of these vintage designs in 2020.
4. HAND-MADE, HAND-DRAWN, HAND-WRITTEN LOGO TRENDS
After Gucci dropped a hand-drawn logo design for their fall/winter collection, that's all everyone is talking about now. Raw and imperfect is the new deal! Yeah, you read right!
Sometimes, perfect can get boring. People are craving for more of organic and pure artistic designs made by hand, not just software designs. With this level of acceptance, there's no doubt that the hand-drawn logo's style is here to stay. This year, expect to see asymmetrical shapes, uneven lines, cross-hatching and contour shading on logos. It's a homegrown design year!
5. WATERCOLOR PAINTING DESIGN
One of the charming things about painting with watercolor is that the pigment doesn't seem to stay put, it flows and runs out of the line into a wider part of the canvas. Apparently, this charming little "accident" is the same reason why many brand owners and designers are rooting for the watercolor logo design trend in 2020.
6. THE SUBTLE ART OF MINIMALISM I — GEOMETRIC SHAPES
Any trend that's rapidly gaining more ground is simple logos made with basic geometric shapes. This minimalist design trend is quite popular among designers and brand owners. They can easily fit into all kinds of workspace; digital screen or print materials. Most designers adopt a unique color scheme, or a monochrome style to keep a low profile look.
Some of the minimalist geometric logo designs you should expect are the square logos, line-based logos, and curved-shape logos.
7. THE SUBTLE ART OF MINIMALISM II — CHOPPED!
It's a common trend nowadays to see big brands strip off the "excesses" of their logos in order to leave a more detailed skeletal design. Some companies are even sticking to a simple-graphic-only concept, without their name on the logo. We also have those who maintain their typography only. In all cases, these logos have one thing in common, they look so "unfinished", so minimalist!
This is not an unexpected move. Digitalization has given the on-screen market place much more edge over physical print.
Companies need to chop their logos into simple and scalable designs to perform better on screen. Fresh and minimal, those are the keywords!
8. CUSTOM-MADE FONT AND TYPOGRAPHY
In 2020, expect to see many logotypes. These are artistically written fonts or typeface depicting much more than mere words or letters. They carry the soul of the business. To be honest, sometimes, logo fonts could tell more about your brand and what it stands for than an image would. Custom made fonts have always been the fans favorite. Logotypes are going to be hitting the spotlight in 2020. Expect to see amazing fonts used to depict the meaning of the word itself or a more condensed message.
9. GALACTIC LOGO TRENDS
Ever since man walked on the moon, his longing to explore his immediate cosmic environment has grown deeper and deeper. This longing now reflects in logo designs as people seem to have developed so much interest in space-related entities. With logos inspired by galactic elements such as stars, moons, and planets coming up every day, this trend is here to stay. Expect to see more of this in the new decade.
10. MAXIMALIST LOGO DESIGN TREND
How much is too much? Well, nobody knows because maximalist designs are back in the rankings!
It's commonplace to see contrasting ideas trend at the same time. It kind of brings a more balanced perspective on how each is viewed by a wider audience. As much as some brands are cutting down stuff from their logos, some are saying we can't have "too much" in there. Busy logos would trend in 2020.
DID YOU FIND YOUR ANSWER?
It's a new decade and there is no better time to give your brand a new look than now. Give your logo the fresh look it deserves. You can start by trying our AI logo maker for free today!